Welcome to iNews


Read about the latest innovations across Kent County Council and beyond.

Find out who we are, how we research, what we do, as well as our award winning project.

Contact us


Tell us about the innovative ideas and projects you're working on! If it's new and exciting and let us know!

Sign up to our updates by email

Tell us what you think here

Grazia launches first 3D augmented reality issue

Fashion glossy Grazia has become one of the first consumer publications to introduce augmented reality (AR) technology to their magazine.

This week’s issue of Grazia uses AR and 3D motion graphics to bring Brit award-winner Florence Welch and content from the magazine to life.

Readers can hold up pages of the magazine to a webcam or iPhone and unlock special content, from a performance by Florence to a 360 degree look at products on the fashion page.

Banana Republic is the first brand to integrate the new technology into their ad campaign, with a look at their new Spring chinos range.

At the launch of the new issue, Jane Bruton, editor in chief of Grazia, said: "This will be a stunning issue of Grazia for readers to experience. Augmented reality aims to give readers more ways to engage with the magazine and a sense of control over the content."

Emma Sheller, vice president of gap marketing for Banana Republic, said: "Augmented reality is an exciting new technology which gives Grazia readers and both our existing and potential new customers the opportunity to engage with our brands and collections in a much richer, more compelling way."

Angie Moxham, MD of 3 Monkeys PR, said that the launch represented an exciting new opportunity for PRs.

"In terms of PR, I think this is great idea. The one thing the publishing industry needs at the moment is a differentiator and this is original, innovative and above all, fun. This will undoubtedly open up a whole load of new doors and opportunities for PRs and their clients."

More information and clips of the AR content can be found here.



What next?

Subscribe to iNews
E-mail us your ideas/thoughts
More Articles

Is the tail getting too long?
Adopt a New Way of Thinking
Have You Started Using Work Together Yet?
Grazia launches first 3D augmented reality issueSocialTwist Tell-a-Friend

0 comments:

Post a Comment



 

different paths

college campus lawn

wires in front of sky

aerial perspective

clouds

clouds over the highway

The Poultney Inn

apartment for rent